![]() ![]() With the heralding goal of authenticity leading the charge, our main objective was to shine light on the rising star’s talent in a way that infused her Afro-latinidad heritage to garner cultural conversation around the topical themes in her comedy, while creating strategic momentum via word-of-mouth and social media platforms to uplift interest among our key demographics of college students, indigenous communities, and beyond.Įmbodying Aida’s bold, unapologetic style, our strategy centered around a key resounding sentiment in the special, “Our Swords are Our Words.” Encapsulating the true meaning behind the phrase, OUR SWORDS ARE OUR… was developed into our overarching halo, showcasing how our strength as Latinos truly lies in our individuality. Rodriguez’s comedy is not only medicine for the soul, but it may one day just change the world.Elevate awareness for Latina comedian Aida Rodriquez, and her new HBO Max special and docuseries, AIDA RODRIGUEZ: FIGHTING WORDS, via unique in-real-life and virtual activations that provided her a well-deserved platform at the scale of her mainstream male comedian counterparts, an advantage that women comedians, and specifically women comedians of color don’t often get, all the while paying special homage to her cultural roots and the larger need for more diverse storytelling in media. From the moment she takes the stage, the audience is engaged whether in laughter or in thought. Known as Funny Aida, Rodriguez aims to challenge the norms of today and the discomfort or taboo quality around controversial topics like race, gender, sexuality, and family dynamics through her comedy. Her audiences often laugh hard, think hard, and feel hard as her comedy is cathartic and confrontational. Sharing her point of view of the world, she writes comedy that is poignant and incisive. This summer, Aida will be releasing her first Netflix special, as part of Tiffany Haddish’s They Ready series.Īida Rodriguez wears many hats as a comedian, actress, writer, and mother. Rodriguez has also appeared on Comedy Central’s This Week at the Comedy Cellar, The Nightly Show, five-time host of the PBS Imagen Awards, NBC Last Comic Standing’s finals, TRUtv’s Laff Tracks, Fox Laughs, Nickelodeon Mom’s Night Out, and Parental Discretion. ![]() ![]() In 2017, Coca Cola Global Women’s LINC Conference sponsored Rodriguez’s speech that modeled a TED Talk. She was handpicked by director Taylor Hackford for his film “The Comedian” starring Robert De Niro. #AIDA RODRIGUEZ COMEDIAN SERIES#Previously, she filmed a comedy special for Netflix as part of a standup series “She Ready.” She made history as the first Latina to appear in two specials air in one month on both HBO and Showtime. In the special, she addresses today's audiences about the social issues of the day, not just because they're ripped from the headlines, but because they are in the pages torn out of her personal life. In November 2021, Aida's first-hour stand-up special Fighting Words premiered on HBOMax. Aida Rodriguez is a proud Afro-Latina, taking the world of entertainment by storm with her wit, strong performances, and charismatic personality. ![]()
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